Green Marketing 101

By EnviralMarketing Staff  Jul 19, 2010

RECENT POSTS

  1. Selling Green Products to Skeptics, Worriers, and the Apathetic

    By Sustainable Life Media  Aug 10, 2010

    It has been well documented that an increasingly vocal minority of Americans (British too according to a recent New York Times article) think that the threat of global warming is overblown, nonexistent, or at the very least, not manmade.  >> read more

  2. Brands Matter for Green Products

    By GreenBiz.com  Jul 23, 2010

    I suppose the headline of this post is a bit of a, “duh.” We all know brands matter … that’s why we spend so much money building and defending them.
    In all the discussions and theories, though, around why consumers choose green products, there’s little discussion of brand. And our soon-to-be-published Green Living Pulse study reveals that there is, in fact, a big correlation. There’s also a triumph of brand over initial gut-reaction.  >> read more

  3. Creating the Virtuous Cycle: Integrating Online and Offline Green Marketing

    By GreenMarketing.com  Jul 20, 2010

    This is a guest blog post by Paul Hannam.

    Conscious consumers are shifting to the web even more rapidly than many other market segments. According to a report in early 2010 from Burst Media,  >> read more

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ENVIRAL ARTICLES

  • Getting Smart About Green Targeting

    Marketing green can be a challenge for even the most seasoned professional. There are many reasons for this of course: consumer beliefs are still evolving; demand is not well established; and even where it is, purchase behavior tends to be inconsistent (e.g., the same consumer buys the hybrid and the SUV).

     >> read more

  • Do not try this at home: Green marketing gone bad

    Navigating a course through the world of green marketing is currently like driving on the highways of a third world country; there aren’t any nationally recognized standards/rules that one can be accused of breaking, leaving moral and social ramifications of misuse up to individual interpretation. Until the recently renewed Federal Trade Commission hearings (the first revision in 10 years) into green marketing guidelines, the litmus test for credibility was the consumer.

     >> read more

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