FPL Group Site Launch EarthEra.com & NextEraEnergyResources.com

By EnviralMarketing Staff Apr 22, 2009

RECENT POSTS

  1. Lipton Commits to Cleaner Teabags

    Lipton Tea has announced an expansion to their sustainability program pledging to source 100% of their tea for teabags globally, from Rainforest Alliance Certified estates by 2015.  >> read more

    Jun 24, 2009

  2. Eco-marketing a hot topic for advertisers at Cannes

    CANNES, France — Going green is red hot in the ad world. Paint companies, laundry-detergent makers, soft-drink producers and locomotive sellers are among a multitude of marketers trying to position themselves as environmentally friendly.  >> read more

    Jun 22, 2009

  3. You Can’t Expect Consumers to Know What Green Means If We Don’t Know Ourselves

    I recently enjoyed a spirited conversation with the members of the Five Winds Product Sustainability Roundtable in Lancaster, Pa., that covered topics as wide-ranging as the development of new standards to lifecycle assessment to challenges members were facing in their own organizations. This is a group of sustainability professionals, engineers and scientists from major corporations.  >> read more

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ENVIRAL ARTICLES

  • FPL Launches New Generation Clean Website

    FPL’s new website Generation Clean: www.generationclean.com

  • Green Marketing 101

    The proof is everywhere: green has gone mainstream. Walk down any grocery aisle - from toxic-free bathroom cleaners to cold-water clothing detergent to organic baby food; environmentally sound choices are more than just a passing trend. And we’re willing to pay more for these products, which makes manufacturers even more likely to appear as green-friendly as possible.
     >> read more

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