Green Marketing 101

By EnviralMarketing Staff  Sep 4, 2009

RECENT POSTS

  1. The Essential CSR Best Practices

    By GreenBiz.com  Jan 29, 2010

    Organizations are facing enormous pressure these days as the regulatory landscape intensifies and the need for transparency increases. Global competition is also increasing, while the demands of customers change rapidly in a market where recessionary forces linger.  >> read more

  2. The 5C’s of Sustainability Branding

    By Sustainable Life Media  Jan 28, 2010

    Our company just launched “MapChange2010″, a new study comparing the real efforts that brands are making in fighting climate change, and the perception consumers have of those brands. From this study emerge our “5 C’s of Sustainability Branding.”  >> read more

  3. Top Tactics For Proving Green’s Worth

    By MediaPost Publications  Jan 8, 2010

    Now that green has gone mainstream, it is a common misconception that people have a strong understanding of the green catch phrases.  >> read more

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ENVIRAL ARTICLES

  • Getting Smart About Green Targeting

    Marketing green can be a challenge for even the most seasoned professional. There are many reasons for this of course: consumer beliefs are still evolving; demand is not well established; and even where it is, purchase behavior tends to be inconsistent (e.g., the same consumer buys the hybrid and the SUV).

     >> read more

  • Do not try this at home: Green marketing gone bad

    Navigating a course through the world of green marketing is currently like driving on the highways of a third world country; there aren’t any nationally recognized standards/rules that one can be accused of breaking, leaving moral and social ramifications of misuse up to individual interpretation. Until the recently renewed Federal Trade Commission hearings (the first revision in 10 years) into green marketing guidelines, the litmus test for credibility was the consumer.

     >> read more

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