Can Earth Friendly Initiatives Share Equal Billing With Your Bottom Line?

Companies known for their successful green initiatives come to the inevitable crossroads of maintaining their green focus while also maintaining their bottom line. I mean, let’s face it, at the end of the day, your green based business strategies will only ever be as valuable as the “green” that they contribute to your company coffers. Is it possible for earth friendly initiatives to maintain momentum and share equal billing with your bottom line? A recent WIRED article “Saving the Earth? Good for you - Just be sure to watch the bottom line” provides an interesting perspective on this.

via:: WIRED