YourCause.com today announced that it will provide a customized internet platform for “AT&T Cares,” the company’s employee philanthropy initiative. The platform will allow employees to create personalized web pages for non-profits, funds and charities of their choice.
While AT&T’s employee volunteer initiatives are well documented, with over 10 million volunteer hours donated annually, the new platform from YourCause.com is designed to further employee engagement in the program. By allowing employees to create customized web pages for the non-profit of their choice and further that cause/raise money by promoting their site inside and outside the company, AT&T is permitting many employees to champion causes that they would not be able to through the traditional volunteer programs.
The new social media platform will also provides employees the tools they need to take ownership over projects they are passionate about, creating a more effective campaign from the ground up. It also creates a program with a huge amount of transparency - accomplishing both corporate and community goals.
via:: Sustainable Life Media
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