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	<title>Enviral Marketing Blog - Green Jobs</title>
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	<pubDate>Mon, 01 Feb 2010 18:58:54 +0000</pubDate>
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		<title>The Essential CSR Best Practices</title>
		<link>http://www.enviralmarketing.com/2010/01/29/the-essential-csr-best-practices/</link>
		<comments>http://www.enviralmarketing.com/2010/01/29/the-essential-csr-best-practices/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 18:44:20 +0000</pubDate>
		<dc:creator>GreenBiz.com</dc:creator>
		
		<category><![CDATA[Latest Industry Posts]]></category>

		<guid isPermaLink="false">http://www.enviralmarketing.com/?p=1197</guid>
		<description><![CDATA[Organizations are facing enormous pressure these days as the regulatory landscape intensifies and the need for transparency increases. Global competition is also increasing, while the demands of customers change rapidly in a market where recessionary forces linger.
Against this backdrop, companies are realizing the importance of deploying sustainability strategies to bolster their market position, build trust [...]]]></description>
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		<title>The 5C&#8217;s of Sustainability Branding</title>
		<link>http://www.enviralmarketing.com/2010/01/28/the-5cs-of-sustainability-branding/</link>
		<comments>http://www.enviralmarketing.com/2010/01/28/the-5cs-of-sustainability-branding/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 19:19:46 +0000</pubDate>
		<dc:creator>Sustainable Life Media</dc:creator>
		
		<category><![CDATA[Latest Industry Posts]]></category>

		<guid isPermaLink="false">http://www.enviralmarketing.com/?p=1193</guid>
		<description><![CDATA[Our company just launched &#8220;MapChange2010&#8243;, a new study comparing the real efforts that brands are making in fighting climate change, and the perception consumers have of those brands. From this study emerge our &#8220;5 C&#8217;s of Sustainability Branding.&#8221;
Not surprisingly, the results are surprising. Across every sector (we studied 10 of the largest consumer-facing sectors in [...]]]></description>
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		<title>Top Tactics For Proving Green&#8217;s Worth</title>
		<link>http://www.enviralmarketing.com/2010/01/08/top-tactics-for-proving-greens-worth/</link>
		<comments>http://www.enviralmarketing.com/2010/01/08/top-tactics-for-proving-greens-worth/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 22:47:57 +0000</pubDate>
		<dc:creator>MediaPost Publications</dc:creator>
		
		<category><![CDATA[Latest Industry Posts]]></category>

		<guid isPermaLink="false">http://www.enviralmarketing.com/?p=1191</guid>
		<description><![CDATA[Now that green has gone mainstream, it is a common misconception that people have a strong understanding of the green catch phrases. How many times have we heard that it is our job to &#8220;save the planet?&#8221; But do people believe they can single-handedly make a difference by driving a hybrid or buying chemical-free household [...]]]></description>
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		<title>Office Depot Focuses on the Product Attributes - Not the Label</title>
		<link>http://www.enviralmarketing.com/2009/12/22/office-depot-focuses-on-the-product-attributes-not-the-label/</link>
		<comments>http://www.enviralmarketing.com/2009/12/22/office-depot-focuses-on-the-product-attributes-not-the-label/#comments</comments>
		<pubDate>Tue, 22 Dec 2009 19:09:31 +0000</pubDate>
		<dc:creator>Sustainable Life Media</dc:creator>
		
		<category><![CDATA[Latest Industry Posts]]></category>

		<guid isPermaLink="false">http://www.enviralmarketing.com/?p=1188</guid>
		<description><![CDATA[In preparation for &#8220;SB Issues in Focus: Building Credibility &#038; Avoiding Greenwash,&#8221; SLM CEO Koann Skrzyniarz speaks with Yalmaz Siddiqui, Director of Environmental Strategy for Office Depot about their Green Purchasing Dashboard and their approach to eco-labeling.
Koann: Congratulations on the launch of your new Green Purchasing Dashboard, Yalmaz. Tell us a little about how this [...]]]></description>
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		<title>Executives Think the Public Now Cares Less About Green</title>
		<link>http://www.enviralmarketing.com/2009/11/30/executives-think-the-public-now-cares-less-about-green/</link>
		<comments>http://www.enviralmarketing.com/2009/11/30/executives-think-the-public-now-cares-less-about-green/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 22:40:13 +0000</pubDate>
		<dc:creator>Sustainable Life Media</dc:creator>
		
		<category><![CDATA[Latest Industry Posts]]></category>

		<guid isPermaLink="false">http://www.enviralmarketing.com/?p=1185</guid>
		<description><![CDATA[The financial crisis has increased the public’s expectations of business’s role in society. Most companies have maintained or increased their efforts to address sociopolitical issues, and many have already derived better-than-expected benefits from doing so.
The global downturn has shifted executives’ perceptions about the issues that matter most to the public, according to a recent McKinsey [...]]]></description>
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		<title>Do People Really Care About the Climate?</title>
		<link>http://www.enviralmarketing.com/2009/10/26/do-people-really-care-about-the-climate/</link>
		<comments>http://www.enviralmarketing.com/2009/10/26/do-people-really-care-about-the-climate/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 21:15:04 +0000</pubDate>
		<dc:creator>GreenBiz.com</dc:creator>
		
		<category><![CDATA[Latest Industry Posts]]></category>

		<guid isPermaLink="false">http://www.enviralmarketing.com/?p=1181</guid>
		<description><![CDATA[Do people care about the climate?
It&#8217;s an open question these days, and opinion polls offer little help. Some show that climate ranks fairly low among public concerns, while others indicate a high level of concern among the populace. And in the run-up to the Copenhagen climate summit, now a mere six weeks away, those opinions [...]]]></description>
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		<title>Office Depot Helps Large Customers Understand ‘Greenness’ of Purchaseso</title>
		<link>http://www.enviralmarketing.com/2009/09/29/office-depot-helps-large-customers-understand-%e2%80%98greenness%e2%80%99-of-purchaseso/</link>
		<comments>http://www.enviralmarketing.com/2009/09/29/office-depot-helps-large-customers-understand-%e2%80%98greenness%e2%80%99-of-purchaseso/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 18:14:22 +0000</pubDate>
		<dc:creator>Environmental Leader</dc:creator>
		
		<category><![CDATA[Latest Industry Posts]]></category>

		<guid isPermaLink="false">http://www.enviralmarketing.com/?p=1169</guid>
		<description><![CDATA[Office Depot is stepping up its transparency in products it sells that have environmental attributes, including a special program for larger customers that helps explain the “greenness” of the customers’ overall purchases. The program relies on Office Depot’s Shades of Green labeling program.

Additionally, Office Depot reduced its facilities and transportation carbon footprint by 6 percent [...]]]></description>
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		<title>AT&#038;T and YourCause Partner for Employee Volunteerism</title>
		<link>http://www.enviralmarketing.com/2009/09/09/att-and-yourcause-partner-for-employee-volunteerism/</link>
		<comments>http://www.enviralmarketing.com/2009/09/09/att-and-yourcause-partner-for-employee-volunteerism/#comments</comments>
		<pubDate>Wed, 09 Sep 2009 18:54:40 +0000</pubDate>
		<dc:creator>Sustainable Life Media</dc:creator>
		
		<category><![CDATA[Latest Industry Posts]]></category>

		<guid isPermaLink="false">http://www.enviralmarketing.com/?p=1165</guid>
		<description><![CDATA[YourCause.com today announced that it will provide a customized internet platform for &#8220;AT&#038;T Cares,&#8221; the company&#8217;s employee philanthropy initiative. The platform will allow employees to create personalized web pages for non-profits, funds and charities of their choice.
While AT&#038;T&#8217;s employee volunteer initiatives are well documented, with over 10 million volunteer hours donated annually, the new platform [...]]]></description>
		<wfw:commentRss>http://www.enviralmarketing.com/2009/09/09/att-and-yourcause-partner-for-employee-volunteerism/feed/</wfw:commentRss>
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		<title>Green Marketing 101</title>
		<link>http://www.enviralmarketing.com/2009/09/04/green-marketing-101/</link>
		<comments>http://www.enviralmarketing.com/2009/09/04/green-marketing-101/#comments</comments>
		<pubDate>Fri, 04 Sep 2009 10:20:37 +0000</pubDate>
		<dc:creator>EnviralMarketing Staff</dc:creator>
		
		<category><![CDATA[Latest Enviral Articles]]></category>

		<guid isPermaLink="false">http://wacstrategies.com/blog/?p=13</guid>
		<description><![CDATA[The proof is everywhere: green has gone mainstream. Walk down any grocery aisle - from toxic-free bathroom cleaners to cold-water clothing detergent to organic baby food; environmentally sound choices are more than just a passing trend. And we’re willing to pay more for these products, which makes manufacturers even more likely to appear as green-friendly [...]]]></description>
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		<title>How Ted Kennedy Helped Shape Energy and Climate Change Policy</title>
		<link>http://www.enviralmarketing.com/2009/09/01/how-ted-kennedy-helped-shape-energy-and-climate-change-policy/</link>
		<comments>http://www.enviralmarketing.com/2009/09/01/how-ted-kennedy-helped-shape-energy-and-climate-change-policy/#comments</comments>
		<pubDate>Tue, 01 Sep 2009 21:58:08 +0000</pubDate>
		<dc:creator>GreenBiz.com</dc:creator>
		
		<category><![CDATA[Latest Industry Posts]]></category>

		<guid isPermaLink="false">http://www.enviralmarketing.com/?p=1158</guid>
		<description><![CDATA[With the death of Senator Edward Kennedy, America lost a vigorous supporter of clean energy and the environment. Ted Kennedy played a key role in passing numerous critical bills on behalf of environmental and clean energy causes, including measures on fuel economy, brownfields cleanup and revitalization, and home energy efficiency assistance for families of modest [...]]]></description>
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