At AAF: Carmaker Unveils Corporate Campaign Addressing High Gas Prices

ATLANTA (AdAge.com) — General Motors Corp. is sending a “Dear John” letter to big oil. Kathryn Benoit, corporate marketing director at GM, told attendees at the American Advertising Federation meeting this week the automaker is breaking a corporate campaign this month that addresses the oil-price issue head-on, albeit with a tongue-in-cheek twist.