Does it finally pay to go green?

Consumers typically have paid a premium for environmentally friendly products. But with soaring energy prices pushing up the price of mainstream goods, green products are becoming just as — or even more — affordable these days.

Green Works Sells Well but Spurs Revolt in Ranks on Endorser Sierra Club

COLUMBUS, Ohio (AdAge.com) — Green marketers want endorsements from environmental groups to give their efforts greater credibility. Environmental groups know those marketers can provide some much-needed money and exposure.