Definition:
Enviral Marketing is the practice of developing and implementing marketing programs that help create equilibrium between environmentally responsible initiatives and financially viable practices.
Mission:
Become a reference guide and valuable resource for marketing professionals on clean and green initiatives that can help drive the bottom line
Create a knowledge-sharing community focusing on the best practices in online environmental marketing with the latest industry information, trends, and unique thought leadership articles to help marketers engage in better green marketing practices
Gather feedback and data from environmental leaders and marketing professionals about their experiences with green initiatives
Increase online awareness of successful environmental sites and help promote constructive initiatives
|
|
As green initiatives are becoming an important part of a company’s marketing plan, the challenge lies in the assessment of which of these activities are beneficial for the environment as well as provide a solid business foundation.
Enviralmarketing was born out of BGT’s commitment to the environment and support for our client’s initiatives. The purpose of Enviralmarketing is to provide a centralized source for marketers to use as a resource and give them insights into what has worked for leading corporations.
We don’t have all the answers and there is no clear cut guide on how to deploy a successful online environmental program. We are simply sharing our experiences in order to help you in the internal discovery towards finding the successful and sustainable green program that will help you drive your business.
The focus of this effort is to find the most relevant and impactful solutions as well as providing some of our own thought leadership on environmental marketing activities.
We hope you find this information relevant and engaging and we encourage you to feed this site and share all your constructive ideas with us. This is what Enviralmarketing is about.
Comment, write to us, and send your ideas our way. Join us and share your story…
|
